So, I don’t know if this has ever happened to you. You basically get this amazing idea and you actually take the bold step to start, but as you proceed to execute the idea, you keep finding out more of how you would want that idea to look and what you would want for it to entail. Well, it happens to me all the time. I don’t always have the full picture when I get an idea, but the more I execute it, the more I start knowing what I want and what I don’t want from that idea.
However, the difficult part for me has been trying to rebrand a business I already told people would be a certain way. This is because I believe they have already gotten accustomed to my presentation of the idea that I worry that diverting their expectations of that business or idea elsewhere makes me look like I don’t know what I’m doing.
But I’ve learned that that simply is just not the case. However, if it happens that that might be the case for you, there are a few things you can do to cushion the transition. So, let’s say like me, you started a blog, and initially, you wanted to focus solely on blogging about sports. Eventually, you start realizing that you’re not that passionate about blogging about sports; you just want to watch it in peace, but blogging about sports made you realize that what you enjoy about blogging is the entertainment factor behind it. Some people will just open a whole new page and start afresh, but some others might have already grown a large following and just cannot afford to do that. In that case, you could create a short video or post explaining to your audience your future plans to deviate from your current content. You could wait till the beginning of a new month or new year and take that as a fresh start whilst creating a demarcation between your old content and your future content or just deleting the old ones altogether. Whatever approach you choose to take, never be afraid to rebrand yourself in order to keep doing what you love, what pays you, or what is authentic to you.
What are the difficulties you experience whilst trying to rebrand your business?